Dataranking

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Web tool for segmenting sociodemographic information and generating charts from selected variables and geographical areas.

Datasegmento
2006
Flash
PHP
MySQL

Sociodemographic variable selector organised by category.

Screen for narrowing the study by number of households and geographical area.

Dataranking results featuring a chart of the population's education levels.

Dataranking results featuring a chart of vehicle availability in households.

Development of a Datasegmento web tool for carrying out sociodemographic segmentation studies and presenting the results in charts.

Users could select different variables from hundreds of available criteria, including education level, economic activity, housing characteristics, household composition and vehicle availability. They could then narrow the analysis by number of households, census sections and geographical area.

The platform processed the selection and generated a collection of charts to support analysis of the results. It could also prepare reports and export data for use in other research and marketing activities.

The project was delivered directly for Datasegmento, with full development and programming.

Dataranking

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